Building a content operations system that survives a busy quarter
Most content programmes do not fail on quality. They fail on handoffs, unclear ownership and a calendar nobody updates after week three.
Blog
Notes on content operations, search and publishing
Practical write-ups from the team, focused on how content programmes are run rather than on tool announcements.
Search intent, not search volume: how to group keywords properly
Volume tells you how many people ask. Intent tells you what they expect to find. Grouping by the second one is what stops pages competing with each other.
A publishing workflow audit you can run in an afternoon
Fourteen questions that expose where drafts get stuck, who is really approving what, and which steps you can safely automate.
Newsletter
One email, every other Tuesday
A short note on what we published, what changed in the product, and one workflow idea worth trying. No sequences, no upsells, unsubscribe in one click.
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